Tuesday, December 18, 2007

Barry Layne Says Americans are Negotiating with Employers Better in 2007

Princeton, NJ (PRWEB) December 18, 2007 -- Barry Layne, leading career authority know as America's Career Maker, stated that in a recently completed in house study, job seekers in 2007 were negotiating better with prospective employers than job seekers of 5 years ago.

Layne says, their success in negotiating good job offers depend on their ability to communicate two factors: confidence in their own value and a clear understanding of the prospective employer's problems and goals.

A fundamental rule of negotiating according to Layne is to remember that until you are certain that the interviewer wants you for the position, all discussion of salary is inappropriate. When you and the interviewer agree on your suitability for the position, it becomes relevant to talk about money-but not before.

Now that the interviewer has made a mental commitment to you, he or she will be inclined to accommodate you as far as possible. The most basic question in the interviewer's mind is, "How much will it take to make you accept the offer"? The interviewer will usually have a starting figure in mind and offer a range within which he or she can move or improve the offer, if necessary. Your initial purpose is to discover that figure.

Barry Layne says 2007 job seekers know how strategically important it is that the interviewer be the first person to mention a financial figure, not you. If you are the first to mention a figure, you will erect a roadblock beyond which you can go only with great difficulty. It will become difficult, if not impossible to negotiate.

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David Beckham - The New Emporio Armani Underwear Testimonial

Milan, IT (PRWEB) December 18, 2007 -- Giorgio Armani is pleased to announce that his friend David Beckham, who plays for LA Galaxy and the England national team, will be the official worldwide testimonial for Emporio Armani Underwear from January, 2008, coinciding with launch of the Emporio Armani Underwear collection in the United States.

The first advertising campaign featuring David Beckham, which was shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott, will debut with a special gatefold in the February edition of Vanity Fair USA. The campaign will then be rolled out around the world in sport, fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Giorgio Armani said, "David is truly a modern day icon in that his fame extends well beyond the realm of soccer. He is considered as one of the world's most talented soccer players and a former captain of his national team, but his image has come to stand for more than this. He represents a notion of modern masculinity: as a sports hero, husband and father. He is also a man with a great sense of style. There was a time when soccer players were not always considered to be fashion role models. David Beckham has helped to change that."

David Beckham said, "I first met Mr. Armani quite a few years ago while I was working with the England team when he designed our World Cup suit. I've been a big fan of his style for a long time and, through the years, my wife and I have become friends with him, so I'm happy to be working with him now. For me Giorgio Armani is a man who has been at the top of his game for more than thirty years."

The close union between Giorgio Armani and the world of sport, and particularly soccer, is well-documented. Over the years he has dressed many of the world's great players including Ronaldo, Luis Figo, Thierry Henry, Christian Vieri, Fabio Cannavaro, Andriy Shevchenko and Kaka'. Giorgio Armani was the first fashion designer to select a soccer player as a testimonial when David James famously appeared in his Spring Summer 1996 Armani Jeans campaign. Since then Andriy Shevchenko and Kaka' have also been testimonials for the designer.

The Emporio Armani Underwear collection for men and women was first launched in Europe in 1982.

This collection comprises a basic replenishment line and a seasonal fashion line. The Spring Summer 2008 fashion line features summer colours, such as lime, watermelon and turquoise, stretch cottons with innovative use of the symbolic EA eagle logo and special fabrications in bamboo and micro piquet. The basic replenishment line in cotton, cotton spandex and modal all have a soft finish, which makes the collection ideal for everyday wear. Prices range from 18.50 € and upwards.

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Academy of Art University Students and Alumni Sweep Student Category in AIGA San Francisco Cause/Affect Design Competition

Academy of Art University, San Francisco, students and alumni walked away with three top awards including first and second place in the student category of the first AIGA San Francisco Cause/Affect graphic design competition.

San Francisco, CA (PRWEB) December 18, 2007 -- Academy of Art University, San Francisco, students and alumni walked away Tuesday night with three top awards including first and second place in the student category of the first AIGA San Francisco Cause/Affect graphic design competition. One of the winning pieces in this category also received a Judge's Choice award.

The Cause/Affect competition, created to celebrate designers who have made social responsibility part of their working lives, received over 300 entries.

Cause/Affect winners from the Academy of Art, School of Graphic Design
First Place: R3: Products Re-Imagined, Tom Sieu, instructor, BFA students: Jeanette Karthaus, Tomohiro Kaji, Judy Hsu, Andrew Johnson, Cristian Butcovich, Kim Nelson, Chu Poh Tiong, and MFA student Emily Lemmer, all of the Academy of Art University, School of Graphic Design.

Second Place: Only Human, Designer, MFA graduate, Tiffany Ricardo, Academy of Art University, School of Graphic Design.

Honorable mention: Underground, Designer, Tomohiro Kaji, Academy of Art University, School of Graphic Design.

Academy of Art University faculty member Tom Sieu's project Born Suspect was nominated for the People's Choice award, as was Academy of Art University MFA student Scott Abel's project Connect, Discover, Respond.

Noted designers and veteran design judges Adam Brodsley and Eric Heiman of Volume SF, juried the show. Both were impressed by the quality and passion of the 300+ entries. "It was amazing to see how much work is being created to have an affect on people. As graphic designers, we are always searching for ways to have a positive and lasting affect and it is not always possible, said Brodsley. "The groundswell efforts of people who want to have an affect on the world is visible this evening," he said. Heiman noted, "This judging was much harder than usual. Not only did the work need to be beautiful and well designed, it needed to be provocative enough to make you think in a different way or to take a specific action. So much of the work we saw was great."

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Bobby Jones Appoint New Partner For Europe

Preston, Lancashire (PRWEB) December 18, 2007 -- From 1 January 2008, Woodford Global PLC will become the first company in Europe to manage both Bobby Jones hardware and apparel ranges under two separate licenses granted by the Bobby Jones Golf Company and Hartmarx Corporation respectively.

The licenses will see Woodford Global PLC govern the distribution of prestigious Bobby Jones branded products across Western Europe and South Africa.

Raymond Giuriceo, Managing Director of International Licensing and Vice President of Hartmarx Corporation, said: "Europe is one of our primary assets and we felt the time was right to place the future management of Bobby Jones with a company that knows and understands luxury brands.

"Woodford Global PLC has both the track record and ambition to drive forward the expansion of our business throughout Europe and South Africa."

No other company can lay claim to the Bobby Jones heritage and pedigree, and the agreement with Woodford Global PLC is a major step in the expansion of the brand.

Dr Henry Clemmey, Group Managing Director of Woodford Global PLC, said: "Bobby Jones was a legend with a legacy that typifies the spirit of true sportsmanship.

"However, it is not just about the great man himself, but about the use of the finest materials available, together with cutting edge design and technology in order to deliver and exceed the expectations of quality and performance required by today's sportsmen and women. This thinking, recognized by professionals and amateurs alike is embodied in the range of Bobby Jones sports clothing, fashion clothing, accessories and golf equipment."

Woodford Global PLC was founded by one of the UK's leading entrepreneurs Stephen Daubney to invest and manage his diversification plans. The company's multi-faceted portfolio includes sports, lifestyle and leisure brands and is based in state of the art headquarters in Preston.

Mr Daubney said: "It is Woodford's intention to build relationships and work closely with premium brands around the world and Bobby Jones possesses this quality and heritage that we are proud to be associated with."

About Bobby Jones
Robert Tyre Jones is considered the greatest amateur golfer of all time. He won 13 major championships concluding in 1930, when he won all 4 major tournaments of that era, the only Grand Slam in the history of golf.

The stylish and high performance golf hardware and apparel ensure that his legend lives on.

About Woodford Global PLC
Woodford Global PLC is a fast-growing, dynamic company with a diverse portfolio of brands from the sports, lifestyle and leisure industries. The success it has achieved has largely been due to the core values it stands for - integrity, excellence, performance and innovation, together with being passionate about the industries in which it operates.

Woodford Global PLC is part of the Woodford organization, which also includes Woodford Group PLC, the UK's largest and most successful land acquisition, remediation and residential development company.

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SurePayroll Insights Survey: Small Business Owners Approach Holiday Gift-Giving with Restraint

Glenview, IL (PRWEB) December 18, 2007 -- A recent survey of small business owners conducted by online payroll service SurePayroll reveals that most small business owners recognize the holidays with employees in a variety of ways, but choose to keep business separate from their personal lives when it comes to customers and vendors.

The survey found that 95 percent of small business owners recognize the holidays with employees, and that most of them provide monetary bonuses, parties, or gift cards to celebrate the season. In terms of customers and vendors, 70 percent said they do not recognize the holidays at all, or do so via the subtle gesture of a holiday card.

Some small business owners restrict holiday gift-giving because of budget concerns or out of fear of overstepping business relationships without knowing how or if customers and vendors celebrate the season. Others simply don't feel strongly compelled to extend as personal a gesture to customers and vendors as they do to their employees.

"Small business owners are much more comfortable recognizing the holidays with their employees because they see them on a daily basis and know them well, so usually find it a necessity to acknowledge their hard work with more generous rewards," said SurePayroll president Michael Alter. "By the time they treat all their employees, many business owners find it is not in the budget to give gifts to customers and vendors, and simply feel gift-giving to customers doesn't matter very much."

--How do Small Business Owners Recognize the Holidays?--

Most small business owners (84 percent) said they planned to spend the same amount or more on holiday gifts for employees than last year, and also said they were happy to participate in holiday gift-giving with employees.

"It is a time to share the bounty of the business and reward employees," stated one respondent. "If we are making a lot of changes in operations and they work hard and well together, it is a good year. If the business is more profitable I share the reward."

The majority of business owners also said gift-giving with employees was mutual, with 58 percent stating they received holiday gifts from employees.

The majority (67 percent) also said they accept gifts from vendors, and that they usually come in the form of a holiday card or food item.

-- Tips for Small Business Holiday Gift Giving --

Michael Alter offers the following tips for the best methods for small business owners in giving holiday gift-giving to employees, customers and vendors:

* Providing significant holiday gifts to employees is not always essential or possible, but making sure to think of employees by sending a card or small gift is an easy and inexpensive way to show you appreciate them. If you want to keep the gifts impersonal, consider providing logo goods like sweatshirts, jackets or vests, or food items such as variety gift baskets. If buying personal gifts, be sure to spend about the same amount of money on each employee, as you don't want to send an erroneous message about an employee's worth to the company.


* While it is always nice to receive gifts, you shouldn't expect employees to give them to you, even if you have given gifts or a holiday party to them. It doesn't mean they don't appreciate it, but might have different viewpoints or means for providing gifts.


* Sending gifts to customers can be a selfless gesture, but it is probably not a good idea to go overboard, or the gift might come across as a bribe for more business. If you do not know the customers well but want to send a gift, keep it impersonal, and under the $50 mark. Food items and gift baskets are a safe bet. I don't recommend sending logo merchandise alone, as it could be viewed as free advertising, rather than a gesture of appreciation. If you know customers well, always give a gift that reflects their personal interests and shows you've been listening to them. For example, if they are avid golfers, send them golf balls. If they are wine connoisseur, send them wine.


* Be considerate when addressing the holidays with employees, customers and vendors, keeping in mind that people celebrate the season in many different ways. If you don't know your employees', customers', or vendors' backgrounds especially well, send "season's greetings," as opposed to greetings that address a religious holiday.


* It is not always necessary to wait until December to give holiday gifts. If an employee has done a particularly good job, or you are especially appreciative of a customer or vendor, a bonus or gift can come early. It is unlikely they will appreciate it any less if not received at the end of the year.


About SurePayroll:

Voted Editor's Choice for best payroll service by PC Magazine, SurePayroll is America's largest full-service online payroll manager. In addition to its payroll and ClickFREE™ tax file and pay service -- which allows a user to complete the entire payroll process in minutes -- SurePayroll provides HR and compliance resources, workers' compensation products and 401(k) retirement solutions designed specifically for small businesses.

SurePayroll also offers a private-label and co-branded payroll service to accounting and banking partners to offer payroll processing to their small business clients.

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